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What Is Shopify Plus And What Are The Benefits?

What Is Shopify Plus And What Are The Benefits?

2nd August 2020
11 Minute Read

For those of you who are wondering - what is Shopify Plus and what are the benefits? We’re here to help answer your questions.


Written by Louie

2nd August 2020
11 Minute Read

What Is Shopify Plus? 🌟

Whether you’re looking to set up a Shopify store or you have one already, you’ve probably already heard of Shopify’s more robust offering known as Shopify Plus.

For those of you who are wondering - what is Shopify Plus and what are the benefits? We’re here to help answer your questions.

From the reasons why you should opt for the only cost-effective enterprise platform built for change, to the benefits offered to merchants over a basic plan, in today’s article all will be revealed.

The first thing that you should know when asking - what is Shopify Plus and what are the benefits? is that it has been designed to accommodate the different types of businesses already selling through the eCommerce platform.

So, to give merchants another option, Shopify created a plan with a more comprehensive set of features for the stores that want to take their online business to the next level.

We can feel your eagerness to learn the answer to today's question. So, what is Shopify Plus and what are the benefits? Stick with us to find out as our team of Shopify experts delve into this exciting new enterprise.

Straight from the horse's mouth, here’s what Shopify has to say on their revolutionary platform experience when answering that long anticipated question of - what is Shopify Plus?

"Enterprise eCommerce with the freedom to grow, adapt and evolve. Traditional enterprise eCommerce software is broken — costly builds crashed sites and infrastructure that burns through development resources. Shopify Plus gives you a multi-channel platform with unmatched scalability so you can grow your business, instead of worrying about your website."

So, in a nutshell, the benefits that merchants will reap from using Shopify Plus will come down to the individual needs of the business and the objectives at hand. If that piques your curiosity, read on to learn more about the primary benefits of Shopify Plus and how they could assist your online business from our team of Shopify Plus experts:

To begin to answer the question - what is Shopify Plus?, let’s start by clarifying the differences between Shopify stores and Shopify Plus stores:

Shopify is designed for small to medium-sized businesses.

Shopify Plus is built for larger enterprise businesses.

Even though both platforms work in a very similar way, Shopify Plus can handle a much higher number of transactions.

Shopify vs Shopify Plus

Let’s get into the nitty-gritty details of the answer to the question -what is Shopify Plus?

Shopify Plus can offer your business greater benefits as opposed to sticking with a Shopify website:

Shopify Plus will allow you to create a customised checkout experience.

If a tailor-made seamless checkout experience is what you want for your audience, Shopify Plus will allow you to do just that.

Merchants using Shopify Plus can fully customise the standard two-page checkout that a regular Shopify store offers. This means that merchants can alter their checkout experience and make it shorter, longer or fully branded.

Additionally, businesses can also A/B test different checkout experiences to discover what results in the highest rate of conversion. Currently, this is not a possibility on other Shopify plans.

What is Shopify Plus and What are the Benefits of the Platform?

Now that we’ve covered the basics, let’s go through the key benefits of Shopify Plus and what merchants can expect when making the upgrade from a standard Shopify store:

Unlimited Staff Accounts

What is Shopify Plus and what are the benefits? Well, if you want your entire team to have admin access to your Shopify store, Shopify Plus provides every business with unlimited staff accounts, making the task of growing an admin team even easier.

As we’re sure that you’ll realise, this handy tool is not available on other Shopify store plans, however, with the Advanced Shopify plan offering you a maximum of 15 staff accounts, this is a huge advancement geared towards the businesses who want to take their smaller establishments into the realms of a larger enterprise.

Additionally, Shopify Plus gives Shopify stores access to the 'launchpad' tool to easily plan and automate promotional activities. As a team composed of Shopify developer knowledge and expertise, we would suggest utilising this tool to set up and track automated promotional events. This could include product launches and flash sales.

Launchpad makes it super easy for online stores to schedule such events by simply setting a start and end date alongside the desired price changes. This tool can also be used to trigger any theme changes during seasonal promotions, which is especially handy for the Shopify stores that have big plans throughout the year.

If you didn’t know already, Shopify Plus also includes a real-time analytics dashboard, making it easy for merchants to measure the success of any promotional events. This is a key piece of software that, going forwards, will allow Shopify stores to see what works for their business and what does not.

So, we hope that this provides an answer to the question - what is Shopify Plus? alongside that of its benefits.

Exclusive Access to Shopify’s Priority Support Team

Still asking - what is Shopify Plus? Well, for the merchants that sign up to Shopify Plus, their eCommerce business will receive priority access to a Shopify support team which includes contact with a Launch Manager who can support a store owner during the build of their eCommerce website.

After a store has launched on the platform, Shopify businesses will have access to their very own Merchant Success Manager who will offer ongoing support. Additionally, they will be able to help Shopify stores stay on top of newly released features, ensuring that store owners are making use of all the features that Shopify Plus has to offer.

Customise with Script Editor Access

For the merchants who want to customise their Shopify website more than a regular Shopify plan will allow, Shopify Plus gives the merchant Script Editor access, which means that unique custom scripts can be created to add to the customer's shopping experience.

Using the Script Editor, merchants can access functionality that isn’t available through third-party apps, such as percentage-based discounts and product bundles. So, essentially, Script Editor access allows for Shopify sites to tailor the customer experience based on their unique business logic.

Achieve Wholesale Functionality

Did you know that Shopify also recently designed a wholesale platform that merchants can access via Shopify Plus? This gives business owners the ability to run a wholesale/ B2B website separately from their existing Shopify store. Wholesale functionality, even provides buyers with access to a password-protected store.

As a team of Shopify Plus experts, we are huge fans of this functionality, as the enterprise allows merchants to add any product that they’d like to sell wholesale with bulk discounts and custom shipping rules applied, making things easier for the individuals behind the business.

Increased API Limits and API Call Rates

What is Shopify Plus and what are the benefits when it comes to increased API limits and call rates?

For the eCommerce newbies here, API is what connects different systems via sent requests and responses. With a regular Shopify plan, you’ll find a set limit on the number of API calls that can take place per app. With Shopify Plus, on the other hand, the cap on total API calls is doubled, which means faster call rates for every business.

Access Shopify Flow To Manage Workflow

Let’s face it, there's no simple answer to the question - what is Shopify Plus? However, it's clear to see that managing all the little tasks involved in running a Shopify store can be a real challenge when the size of a business' empire begins to grow. For instance, things like changing customer status can take up quite a lot of time when you have thousands of customers to cater for.

However, with Shopify Plus, merchants will receive access to an automation tool known as ‘Flow’. The ultimate purpose of Flow is to create and manage automated workflows for businesses on the platform who have joined the community of merchants who are already using Shopify Plus.

It is here that merchants will be able to automate time-consuming tasks such as; adding customer tags, sending personalised notifications and republishing products. This is one of the most useful Shopify Plus features for Shopify sites looking to scale up their eCommerce game.

Clone Your Store

What is Shopify Plus? With this smart platform, if you’re looking to build a global empire, Shopify Plus makes it easy for you to grow your business internationally with up to 9 additional store clones.

For instance; .com, or Cloning a store will allow any business using Shopify Plus to further expand their company reach to audiences residing within a range of international markets.

With an international store, products become available in different languages and currencies. If you fancy a little bit of light reading on how to Achieve International Sales Selling on Shopify, check out our previous article for further information.

Fancy Another Article?

So, that's it for today's article. After reading our guide we're confident that you won't find yourself asking - what is Shopify Plus? anymore.

We've got a lot more to say in our guide to the best app for Shopify subscription bundles. So, if you fancy another article, dive straight in.

If you’re actively looking to work with a Shopify agency designer or developer to assist you with your business, we’d love to hear from you. Get in touch to get started!

Get Started with Shopify

Looking to get started with Shopify? Take advantage of Shopify's 14-day free trial, no credit card is required.

If you're actively looking to work with a Shopify agency designer or developer to assist you with your business, we'd love to hear from you. Get in touch to get started!

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