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Bespoke Design and Build
We developed an innovative pasta subscription service that allows customers to enjoy delicious Italian flavours delivered right to their doorsteps. Let's keep pushing boundaries!
Who are Nonna Tonda?
Nonna Tonda offers a unique taste of Italy, just a stone's throw away. Founders James and Rebecca French have combined their passion for Italian food with the best British produce to create delicious pasta dishes that stay true to classic Italian cooking traditions - nothing overcomplicated or pretentious.
They bring this culinary experience directly from Rome into London, having already opened up shop at Market Halls Victoria in March 2018 following successful pop-up events! They now serve the masses with their online pasta subscription service.
James and Rebecca had a great idea that was ready to take off, but they were in need of something more efficient than manually entering data. With demand rapidly growing, something scalable was needed.
With this in mind they needed to move away from their WIX site and re-platform to Shopify and Recharge for maximum automation potential! The website needed to be smooth as silk; so customers can effortlessly manage their orders, check on delivery dates, orders dates needed to be based on postcode for fulfilment requirements - all while maintaining a simple yet beautiful design.
We were delighted to have Nonna Tonda’s brief in hand and jumped at the opportunity to create an e-commerce platform using Shopify. To ensure top tier customer experience, we leveraged ReCharge Pro with its Theme Engine and API requests that would allow us more freedom in customisation tailored specifically for this project. This level of customisation meant we could tailor this part of the customer journey which enables subscribers to access their accounts easily. Allowing us to reduce churn rate - something essential when it comes sustaining success!
Designing the Journey
We wanted the customer journey to be as effortless and streamlined as possible, we set out to design an efficient journey from start to finish. After wire-framing each page - from landing page and postcode lookup through to product selection and the customer portal — it was time for high-fidelity designs that added finishing touches with delicious flavour. Our mission: make ordering pasta feel like something special!
A Beautiful Customer Portal
With the help of Karmoon, their WIX site has been transformed into an automated powerhouse using Shopify and Recharge. Customers can now manage orders seamlessly with beautiful customer portals while they experience delivery dates at checkout through postcode-based accuracy - all powered by an elegantly designed platform created for maximum efficiency!
Working on the Nonna Tonda project was an incredible opportunity and we could not be happier to have been entrusted with James' and Rebecca's dreams. We are truly grateful for the chance to help them launch a successful pasta subscription service, paving their path towards business growth. From all of us here: wishing you two every success! Buon Appetito!
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