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The Most Successful Shopify Stores In 2021

The Most Successful Shopify Stores In 2021

7th September 2021
16 Minute Read

Over time, the news of Shopify’s power has attracted many big-hitting brands. So, without further ado, let’s take a look at 30 of the most successful Shopify stores.


Written by Madeleine

7th September 2021
16 Minute Read

What Are the Most Successful Shopify Stores? 💪

Did you know that the three biggest industries on Shopify Plus are; retail (17%), apparel (11%) and computer software (6%)?

As Shopify and Shopify Plus hold an increasing amount of global ecommerce platform market share, brands from a wide range of industries are choosing to walk hand in hand with the platform as their business models grow.

Over time, the news of Shopify’s power has attracted many big-hitting brands and in 2021, more and more stores are making the migration move towards Shopify.

So, without further ado, let’s take a look at 30 of the most successful Shopify stores on the platform:

N0.1: Jigsaw

This high-street giant is just one of many premium fashion brands that have joined the ever-growing list of businesses that have made the move to Shopify Plus. Originally, Jigsaw came from Aptos retail, but now the brand has become one of the biggest Shopify store merchants thriving on the platform.

N0.2: Hasbro

Who hasn’t heard of Hasbro? The world-famous toy retailer has chosen Shopify Plus to power its DTC channel through the new ecommerce space - Hasbro Pulse and we have to say, Hasbro’s fans seem just as excited about the innovative website as they are about their toys.

The new website can handle traffic spikes from conferences like Comic-Con with ease and did we mention that it is fully integrated into an enterprise ERP stack? Additionally, the Hasbro store now boasts a crowdfunding app and custom pre-order functionality. So, if a fan can dream it, Hasbro can make it, all with the help of Shopify's innovation.

N0.3: SkinnyDip

Launched back in 2011 by Lewis Blitz and brothers James and Richard Gold, Skinnydip London has grown into one of the most successful Shopify stores on the web. Currently, SkinnyDip has over 100 concessions, but sales truly rocketed for the company when the brand’s stock became available in leading global retailers such as; Selfridges, Nordstorm, ASOS and Topshop.

N0.4: Pure Electric

Pure Electric are at the forefront of an exploding market and what’s more, they're now enjoying a foundation on Shopify Plus that’s ready to scale.

As word would have it, Pure Electric’s online website was redesigned and rebuilt. If you’ve already checked out their website, you may have noticed the creation of the slick product comparison tool. This is a super handy feature that assists consumers on the buying journey.

N0.5: Netflix

Netflix needs no introductions, but surprisingly, they are a recent entry into the ecommerce space. The Nextflix shop can be found on Shopify Plus, which is where the entertainment platform that we have all come to know and love sells limited-edition merchandise centred around popular shows available to watch on the platform.

If you’ve checked out our recent articles regarding Shopify themes, you may have noticed that we’ve talked quite a bit about Online Store 2.0. For those of you who know what we’re talking about, you’ll be excited to hear that Netflix’s ecommerce store is an example of an OS 2.0 Shopify theme in action.

N0.6: Gymshark

With 3 million highly engaged social media followers and customers in 131 countries, Gymshark is a fitness apparel and accessories brand, manufacturer and online retailer based in the United Kingdom. We wouldn’t say that this is the biggest Shopify store on the platform, but it is most definitely one of the biggest and we’d be surprised if you haven’t heard of these guys. They’re everywhere!

N0.7: Fitbit

Ah, Fitbit, the home of fitness tracking. Did you know that Fitbit pioneered the fitness-tracker market in 2007? Consumers quickly became aware of the number of steps they took per day making the individual’s fitness level easier to track and maintain.

With such a unique idea, it’s no wonder how this enterprise quickly became a market leader within the industry, but now the brand has moved over to Shopify Plus, bringing the glory to Shopify's platform.

So, it’s not just about new brands choosing to climb Shopify’s ladder of success, the platform plays host to brands that have already made it, but now they’re in an even better position to capture the growing demand of the market they're in.

N0.8: The Economist

The Economist offers authoritative insight and opinions on international; news, politics, business, finance, science and technology for its readers. However, the ecommerce store also stocks a range of prints and audiobooks, alongside a range of office stationery and diaries for its readers.

That’s a pretty cool idea if you ask us and that’s why The Economist has made it big on the Shopify platform - because they keep things fresh.

N0.9: BBC

The public service broadcaster’s branded merch store pulled the plug on M1 to switch over to the world’s smoothest, most flexible platform known as Shopify Plus. Without a doubt, this has to be the biggest Shopify store or at least very nearly one of the largest stores on the platform.

N0.10: Clarks

As we’re sure you all know, Clarks was established many moons ago and their humble beginnings in 1820’s Somerset has taken them from countryside creation to an iconic house name that is now renowned worldwide.

From what we’ve heard, their Canadian ecommerce store is continuing to thrive, which is of course powered by Shopify Plus.

N0.11: Heinz

Beans means Heinz. Well for Heinz, Shopify means success. Over the past 150 years, Heinz has become one of the biggest food giants that there's ever been and it must be quite an honour for Shopify Plus to power a direct-to-consumer website for the company.

Take a look around and let us know your thoughts. We think that Shopify Plus has done well to maintain the brand’s aesthetics while moving them forward to keep up with the demands of consumers in 2021.

N0.12: Red Bull

Did you know that Red Bull is the highest-selling energy drink in the world? The product itself is highly marketed through; advertising, events, sports team ownerships, celebrity endorsements and music, through its record label Red Bull Records. So, naturally, the company needed an outstanding website that represents its success.

Take a look around Red Bull’s ecommerce store to view official related products, such as; hats, t-shirts, backpacks, jackets and more.

N0.13: Lindt

Lindt chocolate is a dreamy addition to the Shopify Plus family. The mouth-watering chocolatier turned to Shopify for assistance amidst the COVID-19 pandemic in 2020. The brand was desperate to get selling online and Shopify Plus made for a speedy time-to-launch.

Before they knew it, Lindt's website was set up and ready to go, moving with the waves of change that the pandemic delivered.

N0.14: Budweiser

Another major player is the legacy beer company - Budweiser. Selling a range of merchandise including barware and clothing in their Shopify Plus-based store, 'Beer Gear’ is now Budweiser's latest debut.

N0.15: SKIMS

Kim Kardashian’s highly-coveted shapewear brand, ‘Skims’, is another one of the most successful Shopify stores on the platform. Of course, the brand has joined a long list of celebrities using Shopify Plus to power their businesses also.

As you’ll find out later on in the article Kim Kardashian isn’t the only family member who is utilising Shopify to power her business, but we'll get to that shortly.

N0.16: ColourPop

Founded in 2014 ColourPop was born and raised in the City of Angels. Created by Seed Beauty, the brand prides itself on being wallet-friendly and cruelty-free.

ColourPop’s Shopify store is jam-packed, full of lipsticks in every colour imaginable. In the market for a new shade of lipstick? Perhaps you’re just here to check out the competition. Well go ahead, take a look around this ecommerce store to see how they’re killing it on Shopify’s platform.

N0.17: Kylie Cosmetics

As we mentioned above, Kim is not the only Kardashian who has utilised Shopify’s platform when it comes to growing a business online. The cosmetic queen of the Kardashian clan, Kylie Jenner, recently sold out her eyeshadow palette within 2 minutes after launching the product.

The American media personality, socialite, model and businesswoman has over 11 million followers on Twitter and an outstanding 82 million followers on Instagram. So, it’s safe to say that Shopify can easily handle the flood of traffic that regularly surges towards the beauty enthusiast’s website. Wouldn't you agree?

N0.18: KKW Beauty

In 2017, Kim Kardashian was back at it on Shopify with her beauty brand - KKW Beauty to rival her sister, Kylie.

At this time, the American media personality, socialite, model and businesswoman burst onto the beauty scene with her two brands KKW Beauty and KKW Fragrance. It will unlikely come as a surprise that the products from each of these brands sold out in minutes after their launch also.

N0.19: Totême

Heard about Totême’s minimalist ready-to-wear apparel and accessories? Adored by; editors, celebrities and global customers alike Totême serves the socially elite members of society.

Since launching in 2014, Totême has gained huge traction. With lofty growth plans and sights set on further internationalisation, the brand has shown no signs of slowing down. Word has it that the business migrated its website over from WooCommerce to Shopify Plus to achieve the best-in-class online store that conveys the ‘Totême-feel’.

N0.20: Steve Madden

Whilst much of this brand’s billion-dollar revenue derives from wholesale offerings, Steve Madden invests in their own DTC channel, which is why the enterprise chose to migrate from a legacy ecommerce platform to Shopify Plus.

If you’ve followed the online store for some time, you’ll know that the ecommerce store has sufficiently upped its game alongside many other brands on this list.

N0.21: Pixi

Need we say it? Pixi is a beauty brand that’s achieved cult status. This cosmetic company produces products with innovative formulations infused with botanicals and beneficial ingredients.

We’d be surprised if you haven’t come across Pixi products through the likes of influencers and content creators, specifically on Instagram and YouTube.

If you haven’t heard of Pixi before, you should know that they’re a pretty big deal and selling online through Shopify is how the online retailer achieves success.

N0.22: Deliveroo (rider store)

Now, we know you’ve heard of these guys. Deliveroo, the global food delivery service have streamlined their rider-kit and packaging stores since moving to Shopify Plus.

Their packaging store serves Deliveroo branded kits to partnering restaurants, whilst their rider-kit store offers all the necessary kits to keep their riders warm and happy whilst on the job.

N0.23: Missoma

You’ve probably spotted Missoma pieces adorning celebrity photos on your Instagram feed, but for those of you who haven’t heard of or come across the brand before, Missoma is a contemporary jewellery brand that has made ripples and waves in the jewellery market.

After learning how many businesses drive online sales through Shopify and Shopify Plus, we here at Karmoon are not surprised that Missoma joined the Shopify Plus family to find success.

N0.24: Lauren Conrad Beauty

Remember us saying that many celebrities and social elites use Shopify to drive their business? Well, it’s not just the Kardashian-Jenner clan that use the platform to their advantage.

High‑profile celebrity, Lauren Conrad, sought to put her long‑time passion for vegan, eco‑friendly and cruelty‑free makeup into a beauty business, as she planned to launch her namesake brand, Lauren Conrad Beauty.

Lauren brought her vision to life with Shopify Plus and it’s now one of the most successful Shopify stores on the internet.

N0.25: David Beckham Eyewear

David Beckham is another central figure at the heart of Shopify’s celebrity list. The professional footballer launched his stunning label - DB Eyewear by David Beckham, which was launched to market through Shopify Plus.

The star’s brand combines effortless British style and attitude with a timeless, vintage spirit and a sharp focus on detail and functionality. Is this the biggest Shopify store on the platform? Who could say, but it’s one of the giants, undoubtedly.

N0.26: Victoria Beckham

Next up is Victoria Beckham, English singer, songwriter, fashion designer and television personality and wife of professional footballer David Beckham, who took to Shopify Plus alongside her husband to launch her ready-to-wear collections around the world.

The former Spice Girl’s critically acclaimed fashion brand has become a huge player in the luxury market and it’s no wonder that Shopify Plus was the celebrity’s first choice for the launch of her luxury brand.

N0.27: Bulletproof

Introductions may not be needed here, but for those of you who are not yet familiar with the brand, Bulletproof offer high-performance food and drink products alongside supplements to help those who are on a mission to; perform better, think faster and live better.

Did you know that this fitness forward business is also environmentally conscious? That’s right, Bulletproof utilises Shopify Plus to sell its ethically sourced products online to build a sustainable future in the fitness and health industries.

N0.28: Penguin Books

Penguin Books are a childhood companion for many of us and we’re pleased to say that the brand is still going strong. Rooted in British publishing history, bringing literature and joy to many generations, Penguin Books is now one of the "Big Five" international publishing houses in the world.

There’s a secret to this brand’s success and in 2021 Shopify is the guiding hand for the 1935 establishment.

N0.29: Cluse Watches

The Dutch watch brand, Cluse, moved from Magento to Shopify Plus architecture, bringing their global audience with them. So, now that this ecommerce store operates through Shopify Plus, the platform has the responsibility of providing a store that makes the Cluse Watches' audience tick.

N0.30: Triangl Bikini

Last but not least is the Aussi swimwear label, Triangl Bikini. If you haven’t heard, this is the brand that’s responsible for the distinctive colour-blocked, black-trimmed bikinis that became ubiquitous around 10 years ago.

In 2021, the store can be found on Shopify Plus, which means that its summer vibes are now being spread around the world internationally.

Note:We should point out that this list is quite literally just a small handful of the most successful Shopify stores on the platform, however, we do hope that this guide has provided some versatile examples of the giants who are making it in the industry in 2021.

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What do you think of our guide on the most successful Shopify stores in 2021? Get in touch and let us know.

If you’re actively looking to work with a Shopify agency designer or developer to take your Shopify store international, we’d love to hear from you. Drop us an email to get started!

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If you're actively looking to work with a Shopify agency designer or developer to assist you with your business, we'd love to hear from you. Get in touch to get started!

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