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SWIRL Announces Live Shopping App For Shopify

SWIRL Announces Live Shopping App For Shopify

SWIRL has announced a live commerce integration with Shopify, meaning that sellers of the platform can now construct shoppable videos alongside leveraging live stream features to boost engagement and increase sales for their online store.

The Collaboration: SWIRL and Shopify

SWIRL and Shopify have formed a long-term collaboration for merchants to receive access to a full-stack live commerce solution that can be plug and play without the need for tech investment or training.

Additionally, sellers on the platform can take advantage of video commerce features while maintaining complete control over their; database, payment gateways and customer experiences.

Furthermore, online stores will be able to choose between; one-to-many, one-to-one and short shoppable movies within the live shopping app.

SWIRL: The Live Shopping App for Shopify

The SWIRL - Live Online Video Shop application enables sellers on Shopify; to create immersive short videos, share single links and build collections of shoppable content and video catalogues within a storefront on the platform.

Also, merchants can engage and answer customer queries in real-time whilst collecting first-party consumer data via the integration's lead capture tool.

Sellers will also receive access to; moderation features, real-time analytics and business intelligence on the performance of their video content and consumer behaviours.


As mentioned above, merchants on Shopify will retain control of their payment gateways, however, with the assistance of shoppable SWIRL videos, the path-to-purchase will be reduced significantly.

SWIRL: Shopify Integration Features

The live commerce Shopify integration by SWIRL walks hand in hand with:

  • White label URLs.
  • Carousel-style shoppable videos (on any webpage).
  • In-Video Add-to-Cart and Checkout options.
  • RSVPs and calendar sync features (with reminders).
  • Lead capture tools (with authentication).
  • Moderator accounts.
  • A UTM parameter integration.
  • Facebook and Google pixel integrations.
  • Branded video player designs.

SWIRL: The Founder and CEO

Kaizad Hansotia, the Founder and CEO at SWIRL stated:

''Post pandemic, the world has shown a great affinity to video shopping and ecommerce.

With the roll-out of 5G globally, retail and D2C brands are realising the power of creating immersive digital experiences on their web assets that bridge the online and offline gaps, reducing the path-to-purchase''

The Demand for Live Commerce

The future of live stream shopping is finally here and the demand for live commerce has been soaring in countries like China in recent years.

According to Forbes, China's ecommerce business worth was estimated to be $305 billion in 2021.

In the United States, the figure was calculated at $25Bn alongside other countries such as; India, The Philippines, Thailand, Indonesia and Vietnam displaying a compound annual growth rate (CAGR) of 46.4%.

So, what are your thoughts on implementing the live shopping app by SWIRL within your Shopify store? Reach out and let us know.

If you’re actively looking to work with a Shopify agency designer or developer to assist you with your business, we’d love to hear from you. Get in touch to get started!

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