Shopify Launches Linkpop: The Link In Bio Store

Have you heard the latest news? Linkpop has enabled stores on Shopify to create and share free link in bio store pages for their social networks.

With the help of this innovative feature, online browsers can now purchase from their favourite brands on Shopify through social shopping links located across the store’s social media accounts.

Furthermore, the seamless integration of Shopify's secure checkout, makes it possible for online shoppers to place an order via the social shopping links in just three clicks.

The Purpose of Link In Bio Store Pages

When it comes to ecommerce, Shopify merchants can implement the link in bio store pages across social media to promote their products across channels such as; Instagram, TikTok and Twitter.

So what happens when digital users stumble across a merchant’s link in bio store pages?

Well, once the social shopping link has been clicked, users will be guided to a collection of links that contain related web pages and products.

Then, browsers will be able to decide where their navigation journey will lead.

Should they choose to bounce back and scroll through the Instagram feed, they can, but if they’d prefer to take a mooch through a store’s latest apparel collection, they can do this too.

With Linkpop, the choice is theirs.

Native Ecommerce with Link In Bio Store Pages

Link in bio store pages have always linked out to other sites and if a brand wanted to promote a product on its link in bio page in the past, it had to link to its online store.

However, since Shopify announced the new link in bio service by Linkpop, the platform has integrated its ecommerce capabilities directly into the link in bio store page feature.

As a result, Shopify users can now add social shopping links to their Linkpop pages, allowing visitors to purchase items without having to leave the pages of the link in bio store.

Market to Customers Directly with Linkpop

According to Shopify, Linkpop allows marketers to direct customers to specific sites and goods in their feed at the precise time of interest, before converting them from browsers to buyers in a matter of moments.

It should be noted that basic engagement metrics, such as; visits, link clicks and clicks per visit, are included with Linkpop.

Additionally, visitors can also complete the checkout process in just three clicks, now that’s what we like to call speedy shopping.

The service is now available and is free for any Shopify merchant to utilise. Simply create a Shopify account if you don't have one already and administer your Linkpop page from there to make use of this handy social shopping feature.

So, what are your thoughts on the new Linkpop link in bio store pages feature for merchants on Shopify? Reach out and let us know.

If you’re actively looking to work with a Shopify agency designer or developer to assist you with your business, we’d love to hear from you. Get in touch to get started!