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Shopify Invests In Recommendation AI Platform

Shopify Invests In Recommendation AI Platform↘

Crossing Minds, the smartest and most efficient AI recommendation platform on the web, announced Shopify's investment in the company, early yesterday morning.

As a prominent provider of vital internet infrastructure for commerce, Shopify has enabled its merchants to take advantage of the Crossing Minds AI platform and leverage personalised recommendations thanks to its latest partnership.

With these capabilities, stores on Shopify will now be able to engage and convert customers without the involvement of trackable cookies or personal data.

Furthermore, Shopify’s investment in Crossing Minds follows a recently announced Series A funding round, which will enable the AI platform to scale amongst Shopify’s global merchant base.

How Does Crossing Mind's AI Recommendation Platform Operate?

The Crossing Minds platform functions by utilising the most advanced artificial intelligence and machine learning technologies available to provide clients with relevant recommendations and customised experiences by monitoring on-site actions.

From what we’ve heard, businesses that utilise the platform frequently see an increase in sales of 96% and click-through rates of up to 120%.

Alexandre Robicquet, the Co-Founder and CEO at Crossing Minds stated:

- “We built the Crossing Minds recommendation platform to help merchants understand their customers better without sacrificing their privacy.
- We’re thrilled to be a part of the Shopify ecosystem of commerce tools that are trusted by millions of businesses worldwide.
- Our platform integrates seamlessly with Shopify’s merchant tools, providing great shopping experiences and precise recommendations.”

Additionally, Sebastian Thrun, a Co-Founder of Crossing Minds added:

- “AI is changing the world and with Crossing Minds’ recommendation platform, we are using AI to change the way products are marketed to individual customers, with astonishing returns.
- With Shopify, we will now have the potential to reach millions of merchants. I am extremely excited about this.”
AI platform (2)

Available to Merchants on Shopify

The investment from Shopify comes at a critical time for online commerce, as more merchants are notably turning to solutions that boost engagement and conversions for their business without jeopardising the customer's privacy.

Furthermore, it's no secret that global consumer data privacy regulations have tightened and third-party cookies that track consumer’s activity across the internet are being phased out.

Therefore, it is clear to us that the importance of Shopify's relationship with the Crossing Minds AI platform is as crucial as ever for online stores to continue to understand their customer’s browsing behaviours and purchasing habits.

Fjolla Bakalli, the Manager of Corporate Development and Strategic Initiatives at Shopify commented:

- “As we aim to make commerce better for everyone, our strategic investment in Crossing Minds will further provide merchants with a unique solution to provide relevant product recommendations and personalised experiences to meet customers’ evolving needs.
- Crossing Minds is leading the future of recommendation and personalisation through best-in-class AI that will ultimately enable Shopify merchants to build stronger relationships with their customers.”

The Shopify Integration with Crossing Minds' AI platform

Merchants on Shopify can now get their business up and running in just a few clicks with the AI recommendation, as Crossing Minds integrates seamlessly with existing commerce tools and platforms.

To learn more about how your business can begin to implement personalised recommendations to its shoppers, visit crossingminds.com.

So, what are your thoughts on Shopify’s investment in the Crossing Minds AI platform? Reach out and let us know.

If you’re actively looking to work with a Shopify agency designer or developer to assist you with your business, we’d love to hear from you. Get in touch to get started!

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