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What Are The 10 Most Popular Shopify Apps?

What Are The 10 Most Popular Shopify Apps?↘

Have you ever wondered which tools are the most popular on the Shopify App Store? We know that we have and so we've decided to take a look at the tools that merchants are finding most beneficial for ourselves.

Currently referred to as ‘merchant favourites’, the 10 most popular Shopify apps range from social media tools to email, SMS and product review solutions.

Quick Answer

If you haven't already guessed, today's guide will cover the top 10 Shopify apps, which are as follows:

  • Facebook Channel
  • Google Channel
  • Point of Sale
  • Shopify Email
  • Buy Button Channel
  • Shopify Inbox
  • Product Reviews
  • Pinterest
  • Klaviyo: Email Marketing & SMS
  • Instafeed - Instagram Feed

N0.1: Facebook Channel

Price: Free to install.

First up within today’s guide of the most popular Shopify apps is the Facebook Channel application by Shopify, as this tool enables merchants on the platform to bring their store’s product inventory to users on Facebook and Instagram.

Sell with Facebook

Connect your store’s Facebook account(s) in a matter of seconds with Shopify so that your product inventory can be automatically synced, allowing you to promote and sell products via Facebook and Instagram.

Customer Discovery

Make use of free and paid marketing tools without leaving Shopify to be discovered by new customers whilst advertising your brand’s products across Facebook and Instagram.

Product Management Made Simple

With the assistance of the Facebook Channel app, merchants on Shopify can; manage their product inventory, view approved products for selling and marketing, resolve product concerns and track ad activity.

Facebook Channel
Facebook Channel

N0.2: Google Channel

Price: Free to install.

The Google Channel application by Shopify enables merchants on the platform to reach shoppers and get discovered across Google.

Shopify for Management

Shopify's Google channel application makes it simple to get your products listed on Google while keeping everything in one place.

Free Product Listings

Freely promote your products throughout Google, including; Search, Shopping, Images, Lens and YouTube.

Expand your Reach

Create Smart Shopping campaigns in Shopify to establish a budget and enable Google's artificial intelligence to optimise ads for your business.

Google Channel
Google Channel

N0.3: Point of Sale

Price: Free plan available.

Next up on today’s list of the most popular Shopify apps is Point of Sale, the application that unifies online and in-person sales by Shopify.

Simplified Store Design

Easily manage store inventory, product orders and customer data throughout your business by syncing one of the most popular Shopify apps with your online store.

Convert Browsers Into Buyers

Accept a range of payment methods throughout your Shopify store and convert more browsers into buyers with features like; local pickup, email carts and customer shipping via the Point of Sale app.

Build Stronger Relationships

Rich consumer profiles, personalised marketing efforts and integrated loyalty applications enable merchants to build stronger relationships with their customers.

Point of Sale
Point of Sale

N0.4: Shopify Email

Price: Free to install.

The Shopify Email marketing application is another tool by Shopify that has been curated with commerce in mind.

Personalisation Capabilities

With the drag-and-drop editor and personalisation capabilities within the Shopify Email application, merchants will find everything that they will need to shine with gorgeously designed, on-brand emails.

Become an Email Expert

Anyone can be an email expert with the pre-built templates that the Shopify Email application presents. With this tool, merchants can showcase; products, prices and more, directly from their store’s inventory.

Manage Campaigns with Shopify

Create, send and track campaigns all from within Shopify, the platform that you can trust to run and grow your business.

Shopify Email
Shopify Email

N0.5: Buy Button Channel

Price: Free.

The Buy Button application by Shopify enables merchants on the platform to sell their products across any website or blog.

Checkout on the Spot

Let shoppers check out right on the spot from any website or blog.

Promote Products

Promote your store's products to regular blog or website visitors.

Buy Button Customisation

Your brand’s buy button can be customised with; fonts, colours and layouts to match the look and feel of your website.

Buy Button Channel
Buy Button Channel

N0.6: Shopify Inbox

Price: Free.

Shopify Inbox is one of the most popular Shopify apps for connecting with customers and driving sales for free via chat.

Sell More with Shopify

Share products and discount codes whilst gaining valuable data so you can sell more and focus on high-converting discussions.

On-Hand Support

Keep your brand constant by providing; rapid replies, instant answers and automated messaging from all support bases.

Centralise Customer Chats

When you can't talk to your clients in person, chat with them in real-time or follow up with them via email to provide good service.

Oh, and don't worry; Shopify Inbox centralises customer chats, keeping everything in one space.

Shopify Inbox
Shopify Inbox

N0.7: Product Reviews

Price: Free.

The Product Reviews application is one of the most popular Shopify apps on the market since it allows users to easily share their buying experiences when shopping online.

Reviews Generate Sales

Generate sales for reviewed products within your Shopify store.

Boost SEO Rankings

Add SEO-friendly review scores to your brand’s Google search results.

Customisable Designs

Each unique Shopify theme will look flawless with this application’s fully customisable design.

Product Reviews
Product Reviews

N0.8: Pinterest

Price: Free to install.

Get your products in front of shoppers on Pinterest by utilising one of the most popular Shopify apps by PINTEREST Inc.

Install the Pinterest Tag to quickly publish Product Pins, automatically update your store’s catalogue and track performance daily.

Boost Organic Reach

Users on Pinterest may quickly find, save and purchase from your website for free, without the need for any advertising spend.

Free Ad Credit

Connect your account to reach even more potential customers on Pinterest with ads, which includes a free ad credit for new advertisers.


N0.9: Klaviyo: Email Marketing & SMS

Price: Free plan available.

Klaviyo: Email Marketing & SMS is one of the most popular Shopify apps that handles marketing messages via email and SMS on the Shopify App Store.

Sync Shopify Data

Discover everything that there is to know about every visitor who lands on your website, including what makes them; click, bounce and buy. So, say goodbye to speculation and hello to the data.

Specific Segmentation

Send messages to your customers via email and SMS to consumers based on their recent shopping activity, favourite products and even when they're likely to make another purchase.

Messages that Self-Send

Welcome emails, price decrease alerts, browse abandonment flows, cart reminders and more have all been built-in to the Klaviyo application, enabling each merchant to have full control over their store’s customisable automation.


N0.10: Instafeed - Instagram Feed

Price: Free plan available.

The Instafeed - Instagram Feed tool by Mintt Studio is one of the best apps for Shopify when it comes to organising elegant and shoppable Instagram feeds that generate sales for businesses on Shopify.

Build Social Proof

To build social proof and convert more of your store’s visitors into customers, be sure to display Instagram content over on Shopify.

Get your Instagram Account Noticed

Increase the number of Instagram users that find your business through social media, as well as the number of likes and followers that your brand receives.

Keep Store Material Fresh

Make use of your Instagram content to automatically generate new material for your store on Shopify.

Instafeed - Instagram Feed
Instafeed - Instagram Feed

So, what are your thoughts on our guide to the 10 most popular Shopify apps used by merchants on the platform? Reach out and let us know.

If you’re actively looking to work with a Shopify agency designer or developer to assist you with your business, we’d love to hear from you. Get in touch to get started!

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