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How To Sell Digital Products On Shopify

How To Sell Digital Products On Shopify

20th January 2022
11 Minute Read

If you’re wondering how you can sell digital products on Shopify from any corner of the world, you’ve come to the right place.


Written by Madeleine

20th January 2022
11 Minute Read

Sell Digital Products on Shopify 💰

Wondering how to sell digital products on Shopify from any corner of the world? You’ve come to the right place. However, before we delve headfirst into the good stuff, we’re going to introduce those of you who are new here to the platform:

Founded back in 2004 by Tobias Lütke, Daniel Weinand and Scott Lago, Shopify has become one of the most popular CMS (content management systems) in the world of ecommerce.

The creation of Shopify followed an attempt to open an online store for snowboarding which was known as Snowdevil. If you're wondering why we’re telling you all of this it's because of how Shopify was formed.

In the first instance, Tobias, Lütke and Daniel found themselves unable to locate an ecommerce product that would meet the needs of their store. So, this group of three asked themselves whether it would be possible (and more convenient) to build the software for the job.

Of course, this is easier said than done, but one of the founders just happened to be a computer programmer. So, he went ahead and built an online product sales software that would be used to launch the Snowdevil online store. After just a couple of months in the stages of development, the Snowdevil store was launched.

Then, in 2006, the CMS was launched and in June 2009, Shopify found itself in the company of a platform API as well as a self-sufficient app store.

Since this time, the growth of Shopify has become unstoppable, gaining momentum in a magnitude of ways.

Why Do Merchants Sell Digital Products on Shopify? 🌐

Thanks to our little introduction to Shopify, we're pretty confident that you will all now have a brief understanding of how this platform was established, alongside its impressive growth and evolution - and it’s that very word that steals our attention for this next section.

With Shopify’s proven track record of obtaining and maintaining its status of being a giant within the ecommerce space, it will come as no surprise that Shopify is a great place (if not the greatest place) to start an online business.

Whether you're looking to open a store that sells; clothing, accessories, services, digital goods and/ or gift cards to its customers, Shopify is the go-to solution that excels when it comes to; conducting sales, improving a business strategy and evolving its presence within the industry.

So, now we come back to that idea of evolution. The core of Shopify’s platform is about internal growth and the team ensures that this ethos extends to the achievements of its merchants.

However, the real question is - do successful merchants sell digital products on Shopify? Why yes, yes they do!

As we mentioned above, many Shopify stores happen to sell the likes of; clothing, accessories and services and digital goods are amongst them. To us, it looks as though the platform and digital products were made for each other, as they often walk hand in hand.

Why? Well, millions of entrepreneurs all over the globe have started a business that is connected to intangible items and services and this comes as no surprise as we live in the era of new technologies and discoveries.

Nevertheless, digital products still pose somewhat of a question mark for inexperienced merchants, as digital is not the same as well not digital. Know what we mean?

In a nutshell, the biggest concern that merchants have when it comes to surrounding digital targets is that these kinds of goods are not tangible. In other words, they cannot be tried on like a dress or a shirt.

That being said, selling such products comes down to experience and it's important to note that these can range from music to software. So, rest assured that you won't be the first merchant to ask whether other successful retailers have jumped on the opportunity to sell software on Shopify.

We’d even go as far to say that the digital product category on Shopify needs no introduction, as it is one the most popular classifications of goods on the platform that offers an easy distribution.

We here at Karmoon also see the appeal of offering digital goods and/ or services, as once they have been created and continuously sold to various customers the catalogue is unlikely to ever need renewing - ever think of that?

Therefore, we believe that these particular features make this product/ service category the perfect option for; creative individuals, bloggers, tutors and freelancers who are looking for additional ways of earning an income online.

Sell Digital Products on Shopify

If you are still unsure of what digital products to sell on Shopify, take a look at the list below to discover 5 of the best digital products to sell online:

Educational products.

License(s) to use digital assets.

Membership sites.

Digital templates and/ or tools.

Music and/ or artwork.

How To Sell Digital Products on Shopify 🤔

Now here’s the moment that you've all been waiting for - to know what to expect from Shopify when you start to sell digital products and/ or services online for the first time, be sure to pay extra special attention to the essential characteristics of the platform.

This can be extremely helpful when deciding whether the platform is right for your business. So, with that being said, let’s take a look at how this whole thing works:

With Shopify an online store is easy to create and customise, making it super straightforward for merchants to start selling their goods online. Store owners can also design a blog to promote their business across the web.

Hosting is included with all Shopify plans, so online retailers will not need to worry about their website's loading speed.

Good customer service is provided via; online forums, email and live chat support.

Payments with Shopify are facilitated as merchants have access to more than 60 international currencies which enables businesses to receive payments from other countries.

Shopify also presents the opportunity for online stores to sell without physically having the product by utilising dropshipping services.

The platform embodies an automatic tax system that is available for merchants to use at their disposal. So, store owners won’t have to worry about a thing as Shopify handles both state and country charges based on the company’s location.

If that wasn’t enough, merchants on Shopify are accustomed to experiencing no-fuss access and management of orders in seconds via email and/ or mobile notifications each time a new sale is received.

Limited product variants can also be added according to certain characteristics, with the possibility of importing and exporting the products with an app that has been designed the store's importers and exporters of.

Note:The limit for this feature is set to 100 options per item. However, if there is an urgent need to exceed the limit, there is an option to go beyond the setup on the platform.

To make this experience as seamless as possible, we would suggest implementing an app that provides the opportunity to add some extra features to your store's products.

For example, the Shopify Product Options App is a tried and trusted alternative to the third-party services that are found across the web which guarantees the improvement of any business.

The app can then be downloaded and installed via the app store with no technical knowledge required.

Draw The Line

Even though there are a variety of ecommerce platforms for businesses to sell both digital goods and services online, trust us when we say that it’s not worth risking the health of your company just out of pure enthusiasm for the cause.

Fortunately, the market provides retailers with a plethora of reliable platforms and Shopify is one of them. However, we believe that this platform will help you to focus on trade and stress less while your business evolves.

If you’re on the fence about taking the plunge with digital goods and services, just remember that digital components abound in our everyday life and this tendency demonstrates the high demand for this kind of product within today’s society.

Quick-Fire Facts 🧨

According to these statistics published by, online retailers have the potential to earn between $1,000 and $100,000 every month, depending on the flow of their site's traffic and the nature of the products being sold.

However, it’s not just the opportunity to generate an initial healthy income from Shopify that has turned the heads of online retailers across the globe, as Shopify’s GMV displayed signs of incredible growth and a gross sales value.

Note:This indicator refers to the value of all products sold across the platform, without taking active discounts into account.

By 2019 this proportion had risen to 30%, finally reaching 40% of the GMV marketplace in 2020 and during the strength of the pandemic, Shopify surpassed eBay in revenue.

As the platform continued to grow and retain momentum, Shopify’s figures truly began to speak for themselves, making the solution a worldwide CMS for online businesses to tailor the design and functionality of their store without the need for programming knowledge required.

Needless to say, this is pretty groundbreaking stuff, but you’ll only be able to truly understand the masterpiece that Shopify is once you’ve seen the platform in action.

Think clear, simple to operate, with endless possibilities, integrations and themes that evolve businesses into something spectacular - that's what Shopify is.

Believe us when we say that Shopify’s interface is extremely flexible and the process of building an online store is nothing short of intuitive and effective.

It’s no wonder why so many merchants across the world have chosen Shopify to build and grow their online stores. You can forget about wasting time on navigation, as Shopify is a platform that will enable task management to be effortless from the very beginning.

Start Your Journey

So, why not begin your journey and sell digital products on Shopify? If you’re actively looking to work with a Shopify agency designer or developer to assist you with your business, we’d love to hear from you. Get in touch to get started!

Get Started with Shopify

Looking to get started with Shopify? Take advantage of Shopify's 14-day free trial, no credit card is required.

If you're actively looking to work with a Shopify agency designer or developer to assist you with your business, we'd love to hear from you. Get in touch to get started!

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