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Ecommerce Strategies For Black Friday

Ecommerce Strategies For Black Friday↘

Running an ecommerce business can be tough throughout the year, but it can be especially challenging during big retail moments such as Black Friday, which is why it is important to have an ecommerce strategy prepared.

Black Friday is one of the biggest, if not the biggest, online trading day of the year and it is fast approaching with its official debut on November 26th, however many businesses will start their flash sales for the event early offering their customers irresistible discounts.

In 2018, online shoppers in the United Kingdom spent a reported £1.23 billion over the Black Friday weekend and as much of Black Friday is now about online shopping, this year is set to be a huge opportunity for ecommerce retailers and Shopify store owners.

Now is the time to start thinking about preparing a Black Friday ecommerce strategy for your business if you haven’t already.

However, one question remains - how can merchants ensure that their business stands out from the crowd during all the Black Friday marketing noise that is sure to kick in during the lead-up to the big day?

Another question that we will be answering is how you should prepare your store for the sudden influx of website traffic and a spike in online sales?

So, if you’re a little stuck on what to do next, don’t worry because you've clicked on the right guide. Stick with us to discover our top tips to create a successful Black Friday marketing strategy:

N0.1: Preparation Is key

Curating a successful Black Friday ecommerce strategy is all about preparation. Put together any special Black Friday deals and promotional bundle ideas that you have well in advance of the big day.

We’d also recommend speaking to your business’ couriers about parcel collections to ensure that deliveries will reach your customers within the time frame specified. We’d also recommend giving yourself a head start by pre-packing packages wherever you can.

Ultimately, this means that all you’ll need to do on the day is get those piling orders posted. Oh and don’t forget to make sure that you have enough inventory in stock to send out the volume of products that you have promised to deliver to your customers.

If you’ve got several winning products across your website, why not consider pushing these items with discounts instead of focusing on products that haven’t sold as well in the past? With this method, you will be sure to guarantee yourself some additional sales.

As Black Friday is one of the biggest online trading days of the year, the worst thing that you could do is waste time trying to promote products that people are unlikely to be interested in, even if they come with a small discount.

N0.3: Targeted Email Marketing

Instead of running just one promotion across your site, we’d suggest running several different promotions across your store based on your customer's previous purchasing behaviours.

Take it from us, you’re bound to see more sales with a streamlined approach rather than using a cookie-cutter communication strategy.

Try to create a pre-sale buzz around your business and its products by sending out a couple of ‘teaser’ emails in the leadup to Black Friday as opposed to waiting for the day itself to arrive.

However, don’t make the mistake of overpromoting by spamming your list with constant reminders of the sale, as this is a one-way trip that will lead to unsubscribes which could be detrimental for your brand in the long term.

N0.4: Performance Peak 📈

Is your site ready to deal with the extra pressure that Black Friday brings? Why not run a site search just to be sure that your site won’t buckle under the stress of this significant trading period?


Be sure to fix any issues before the Black Friday shopping event arrives and pay extra attention to the details no matter how small they may be to avoid losing out on custom.

N0.5: Keep A Close Eye

During one of the busiest trading periods in the year, it's important for your brand's reputation that you deal with any customer queries as promptly as possible across all of your store's marketing channels.

Try to engage with your customers who leave feedback by sending a thank you for their positive comments or by acknowledging any issues raised and keeping a close eye on your brand's marketing channels for new feedback.

Within a Black Friday ecommerce strategy, it is important to ensure that all of your processes are ready to cope with the sudden orders and queries that will (hopefully) come pouring in. So, to be sure that you have a team up to the task by hiring extra manpower if required.


Make sure that you have the technical support needed to keep your Shopify store up and running at all times during the sales event.

N0.6: Striking Banners 🚩

No matter which Shopify theme you have chosen for your business, you will be sure to have a few different options for web page banners so, why not try creating a striking Black Friday banner with compelling typography that converts browsers into buyers?

Any decent Black Friday marketing strategy will create a sense of urgency in regards to when the Black Friday sales will end and this is the perfect way to get customers clicking "add to cart".

To create a sense of urgency on the pages of your ecommerce store, we’d suggest fixing a banner to your homepage and the top of product pages surrounding the Black Friday deals that are available from your brand for a limited time only. If this doesn’t give your sales a push, nothing will.

Whether you’re launching a new Shopify store or already running a successful ecommerce business, try to implement these tips into your store’s Black Friday ecommerce strategy.

If you’re already utilising these methods to increase your brand’s conversions or have some advice that could help other small businesses to up their marketing game, reach out and let us know.

If you’re actively looking to work with a Shopify agency designer or developer to assist you with your business, we’d love to hear from you. Get in touch to get started!

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