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Dawn The Latest Theme For Shopify Design
Dawn is the first Shopify design open-source theme which includes all of the features shared within our previous article ‘Shopify Guide: Online Store 2.0’.
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Written by Madeleine
The New OS20 Shopify Design 🖥️
In 2021, Shopify released many new features on its platform but how does all of this innovation come together when it comes to building a new Shopify design for your online store? This is a question that we’re going to clarify in today’s article, as we have brand new information that was released yesterday from Shopify Unite.
So if you’re looking to give your store a new Shopify design, but have some questions before you start about the latest updates, you’re in the right place.
Open Source Shopify Theme
‘Dawn’ is the first Shopify design open source theme. This includes all of the features shared within our previous article Shopify Guide: Online Store 2.0, but it’s also much more than that. It’s also a new reference for how to build fast and beautiful ecommerce experiences on the web. So, let’s take a look at how Shopify has curated this feature using four principles;
N0.1: The Shopify Design Built for Modern Browsers -
It is estimated that 90% of visitors to Shopify stores are using an Evergreen browser. These browsers tend to automatically update to the latest version, which means that digital users have access to the latest features. So, the focus here is on the semantic market, with HTML and CSS to create functional experiences for 100% of browsers.
N0.2: Creative Visual Shopify Design -
Dawn's second principle focuses on creative visual design. Through the process of progressive enhancement, the Shopify design team has worked to create the best possible experience for your store’s customers, which is why we’re sure you already sell on Shopify. If you don't, perhaps this article will tell you why you should.
The focus here has been to improve the customer experience of ‘purchase flow’ for Shopify store owners. This includes; collection-filtering, product variant pickers, price clarity and navigation.
N0.3: Maintainable Shopify Themes-
The third principle is to create lean and maintainable Shopify themes for any Shopify store so the core functionality and the APIs of the platform are constantly being reviewed and updated so that less code is required.
N0.4: Shopify Store Performance -
Last but not least is the core principle of performance. In the past feature functionality may have been supplemented for performance, but with ‘Dawn’ merchants now have access to the latest Shopify themes in Shopify design that are super fast by default.
Performance & Shopify Developer Tooling
Alongside the latest Shopify design - ‘Dawn’, the team have been building a bunch of new tools to make Shopify theme developers more productive. Shopify is releasing a full integration theme development and they have extended the Shopify CLI to enable fast iteration. This will give you powerful CI integration, better VS code feedback alongside many other capabilities.
It’s critical to drive higher sales and conversions. On average, if you improve the first page that the buyer sees by 10%, a 7% increase in conversion has been seen via Shopify, so first impressions matter when it comes to your Shopify design.
Many factors go into building a fast store, and merchants are not alone in improving the performance of your store. Store rendering speed has increased x5 as Shopify stores are now operating on an engine called ‘storefront rendering engine’.
This engine creates a consistent experience for the customer every time they visit a Shopify site on the platform which has an updated Shopify design in use.
Fancy Another Article?
We're all talked out on this topic, but we hope that our article has provided some useful info on the Dawn Shopify theme.
We've got a lot more to say in our guide to OS 2.0 Shopify Theme Store templates. So, if you fancy another article, dive straight in.
If you’re actively looking to work with a Shopify agency designer or developer to assist you with your business, we’d love to hear from you. Get in touch to get started!
Get Started with Shopify
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If you're actively looking to work with a Shopify agency designer or developer to assist you with your business, we'd love to hear from you. Get in touch to get started!