8 Applications With The Best SEO For Shopify Merchants↘
Setting up and optimising a Shopify store is now faster than ever, thanks to the creation of SEO applications and tools that easily integrate into the super popular ecommerce solution.
Did you know that the top Shopify SEO apps enable stores on the platform to appear more visibly and frequently in organic search whilst offering an enriched user experience for the brand at hand?
Appearing at the top of a search engine results page is essential for the businesses that want their store’s products to be chosen by motivated shoppers and studies have shown that the first organic search result in Google will average a 28.5% click-through rate (CTR) and the second position search result drops to a 15% CTR. Furthermore, each additional ranking shows a smaller CTR from there onwards.
So, in today’s article, we have compiled a list of the 8 applications that offer the best SEO for Shopify retailers on the platform to better position themselves in search, regardless of company size or budget.
Introducing Shopify SEO
SEO on Shopify involves incorporating keywords throughout the; headlines, meta descriptions, landing pages and internal links of an online store. It also includes technical SEO elements such as; page speed, schema markup, rich snippets alongside a website's architecture.
Since most ecommerce businesses have hundreds and even thousands of products, optimising a website manually can be a very overwhelming task for merchants to have to face. However, good SEO on Shopify’s platform begins with choosing the right theme and proceeding to implement the right tools to assist with the task at hand.
No matter whether you're a beginner or an SEO expert, today's guide will highlight many SEO apps that can act as an extension of your team which will work well to increase a brand’s capabilities and true capacity for optimisation.
So, with that being said, here are 8 SEO Shopify apps and tools that we know you’re going to want to check out:
N0.1: Plug-In SEO
Price: Free Package, 14-day Free Trial, Advanced $20/Month Package
Plug In SEO offers Shopify merchants an all-in-one solution to organise all of their SEO optimisations. So, essentially, retailers will be able to track their store's search engine rankings whilst implementing the specific recommendations to drive more relevant traffic to their ecommerce store.
The top features of Plug-In SEO include:
- Templates for online stores to edit meta descriptions and title tags.
- 404 error page notifications.
- A keyword research tool.
- Integration with the Google Search Console.
- Rich snippets.
- Schema Markup.
- An SEO health report.
One specific feature that we feel would greatly benefit any organisation is Plug In SEO’s ability to update thousands of products and pages within minutes. In short, this application will do well to save your organisation hundreds of hours of manual labour.
Separately, another feature worth highlighting is the JSON-LD Structured Data/Schema Markup tool which allows users to access an up-to-date schema markup for rich snippets.
This tool further supports; price, product availability, breadcrumb lists, site links and product schema so that any organisation can have a periodic SEO scan performed to help the business identify any areas of weakness whilst addressing specific edits to implement within any future optimisations.
Price: $14.95/month, 14-day free trial.
ReloadSEO is a great tool that enables shop owners to review their competitors’ content alongside a detailed overview of the top 8 pages that are currently ranking for the keyword specified.
We believe that SEO is all about striking a competitive edge over the competition and there is no better way to make yourself known than by dominating the search engine results page.
ReloadSEO is one of the best Shopify SEO app offerings to create a report that highlights what types of content are being published by a brand’s competitors. Additionally, ReloadSEO produces a list of recommendations to help a company compete with the competition.
While the other tools offered by this app may seem lacklustre where competitor intel is concerned, Reload SEO offers a feisty spying capability that is extremely beneficial to outranking your business competitors.
N0.3: TinyIMG SEO & Image Optimizer
Price: Free Edition (Additional Charges Optional)
The next application within today’s guide that makes the best SEO for Shopify merchants possible is the TinyIMG SEO & Image Optimizer.
We guess that your brand aesthetic is sensational and all images are super eye-catching, but unfortunately, all will not be well if a store’s visual assets have not been sufficiently optimised. Setting this factor aside will result in running the risk of significantly harming your store's searchability and usability.
TinyIMG SEO & Image Optimizer will enable merchants to reduce their image sizes which would otherwise contribute to a site’s increasing loading speed, but take it from us, pairing efforts to optimise organic traffic with a visual optimisation strategy will open the door to more potential buyers.
The application uses an algorithm to compress images by 70% while retaining the quality of the image at hand but the best part is that merchants can choose how they would like their images to be compressed.
Additionally, this application offers a backup service so that brands can restore their data at any time.
N0.4: Schema Plus for SEO
Price: $14.99/month. 7-day free trial.
Schema Plus for SEO is an advanced markup code that will enable a site’s webpages to be indexed more efficiently.
Designed with the algorithm in mind, this application utilises code to accommodate search bots so that they can understand a webpage and its contents more efficiently.
We think that this tool does a great job of creating a more streamlined optimisation system and with improved indexing, every Shopify site has the potential to be seen by more quality leads that can potentially drive more revenue.
This tool also adds rich content to the site, so any descriptions and reviews will be condensed and displayed on Google search pages.
N0.5: SEO King
Price: Free Edition, Small Shops Edition – $7.99/month, Medium Shops Edition – $12.99/month, Large Shops Edition – $18.99/month
If you’re looking for a tool that will not only optimise your store’s images but will assist your Shopify website with its; alt text, product meta titles and JSON LD optimisation, SEO King will certainly help your organisation to get on top of its optimisation game.
The app is available in four different formats, so start by selecting the package that best fits your business and its needs. Then, depending on the package chosen, merchants will be able to access bulk optimisation capabilities that will enable any team to optimise hundreds of images in minutes. As a result, this will free up the workforce to focus on additional business operations.
Paid editions of this application can also unlock up to 100,000 images for use.
N0.6: SEOMetriks Marketing Tools
SEOMetriks Marketing Tools is a fundamental Shopify SEO app for merchants on the platform. This handy tool is essentially a checklist that presents merchants with data that can be used to improve keyword rankings.
This means that the application’s recommendations are based on more than 370 global and local search engine data structures. Additionally, this tool is great for scheduling SEO site rankings and completing backlink analysis.
SEOMetriks Marketing Tools as an application is capable of presenting in-depth data via its use of tools that deliver thorough competitor analysation. Alongside this, these characteristics will allow Shopify stores to review their current success in terms of website traffic and keyword rankings.
The burning question is what makes this app unique from other SEO tools? Well, we think that this application’s ability to track how well an organisation is doing on social media platforms such as; Facebook, Pinterest and Linkedin is what makes its usage so crucial within a store’s SEO marketing and analysis plan.
N0.7: Fire AMP
Fire AMP is another tool on this list that has been designed to help Shopify stores reduce their website speed using Google’s AMP storing arrangement. AMP is an acronym for Accelerated Mobile Pages.
This technology is primarily focused on increasing a web page's loading speed alongside decreasing a store’s bounce rate.
N0.8: SEO HTML Sitemap
The SEO HTML Sitemap creates an HTML sitemap that updates itself once every hour. This means that as products and content elements are adjusted, the store’s sitemap will reflect the changes immediately on Shopify.
An up-to-date sitemap contains a full breakdown of all available links within a Shopify store. So essentially, this tool will help online retailers to optimise their site for search, as sitemaps are designed to assist users when navigating around a website.
We guess that search engines will not select one webpage as the best answer for a shopper’s query if the answer is not easily accessible. So, be sure to bear in mind that an HTML sitemap is a great way to up your store’s optimisation.
Make SEO Tools The Forefront of Your Shopify Store
Shopify SEO app offerings can provide significant benefits to the merchant which include improved; website speed, user experience, ranking, coding, marketing and search engine optimisation.
When it comes to optimising a Shopify store, the applications mentioned within today’s guide are a great way to stay on top of all potential enhancements and improvements at scale.
With a dedicated effort implementing SEO tools into the heart of a business, we’re confident that merchants on the platform will witness an increase in the quantity and quality of organic traffic visiting their business website.
Have you discovered an app that you can’t wait to configure into your Shopify store? Take a look around the Shopify App Store to discover further applications that could assist your business.
So, that concludes our guide to the 8 applications with the best SEO for Shopify merchants. Is your store currently using any of these applications? Get in touch with us and let our team know your thoughts.
If you’re actively looking to work with a Shopify agency designer or developer to assist you with your business, we’d love to hear from you. Get in touch to get started!