Thinking of starting a sporting brand?
Want to check the competition, below is a list of some the best sports brands and how they are doing it. The list includes some of the biggest and best in the industry also the up and coming brands that ready to take that top spot.
DOYOUEVEN, born in 2012, is a brand that encompasses the never ending pursuit of physical fitness. This site is an example of a simple design that utilises great lifestyle and model photography. It's easy to overdesign a site, sometimes the best design is large whitespace framing beautiful imagery and simple typography overlaid.
Founded in 2013 by our CEO, Michael Hughes at the age of 18. At Pursue Fitness we develop clothing and accessories for the gym, sports and life. Based in Manchester, UK, we now ship to 150 countries Worldwide. This is a great example of what can be achieved in a very short amount of time, they have recently collaborated with Nate Diaz - The man that stopped Conor McGregor at UFC 196, on just eleven days notice.
GHOST® at its simplest form is the world's first lifestyle sports nutrition brand. A relatively new brand in the nutrition industry but are a great example of excellent branding and building a community around that.
NOBULL is a footwear, apparel and accessory brand for people who train hard and don't believe in excuses. Their site is simple/clean and has brilliant typography and imagery.
Bulldog is Europe's Leading Strength & Conditioning Equipment Manufacturer. They supply to the garage gym owner and the can spec out an entire functional fitness gym. Their stock range is huge and they do a great job in making it easy for the customer to navigate the site.
Season create Game-changing basketball goods. Their site dynamic without being complex. This is a great example of adding animations to make a simple site to make it truly memorable.
Protest is a design-led sportswear company from holland founded in 1993. I can't find a single fault in this site and that's one it remains in my top 10 favorite ecommerce stores. Please just check it out.
Openwear is brand that started with 'What if – We start a small community, of passionate skiers and snowboarders, and start to make the best products more affordable?'. The brand has a great story and only started in 2016. If you have time checkout their Kickstarted campaign
This is a beautiful site that is built around community, they challege the way a "standard" ecommerce site works. With an unusual collection page layout and product page that almost has articles about each product. This can be done because they don't have a huge product line so you don't get lost in the site and quickly adapt the way it works. This ends up being a unique and engaging shopping experience.
Reiging Champ is ecommerce simplicity at it's best. I think they put it best on their about page "Our process is guided by our principles: Respect the details. Master simplicity." I feel like this might become my new design mantra...
WIT Fitness was voted the “Best Gym in the World” by Men’s Health UK. They have since expanded and now have an online store selling fitness apparel. They have also colabborated with CrossFit athletes like Sara Sigmundsdóttir and Katrín Tanja Davíðsdóttir 2015 & 2016 Fittest woman on earth.
Nilton has somehow captured the essence of snowboarding, the site is sleek, edgy and hipster. Everything you expect from a snowboarding brand.
Eleven is an independent Football brand from New York City. Their design goes back to basic's with a minimal/editoral feel. Basic done beautifully.
Born over a decade ago from the needs of hardy British surfers, Finisterre designs functional and sustainable product for those that share a love of the sea.
I couldn't help ut slip one of my designs in. Read more about this design on my work page .
KITH is the epitome of a hype brand. Clean and simply with striking model shots. Established in 2011, KITH operates on two planes - a multifunctional lifestyle brand for both men and women, and a progressive retail establishment.
The Heavy hitters
The below stores are probably the most notable and some of the most well know sports apparel eCommerce stores out there. This is why they needed to be included, they are so widely known because they do everything so well. Never take these sites for granted they are market leaders and trend setters.
Gymshark has got to be one of the biggest if not the biggest stores on Shopify and they was awarded the UK's fastest growing company by the Fastrack 100 in the Times newspaper. Ben Francis, Gymshark owner & CEO, started the company as a teengager and heavily utilised fitness influencers - if you have time watch his journey here. They have an incredible site, so check it out.
Under Amour is another huge fitness leader and is a great example of good example ecommerce done right.
Adidas needs no introduction, however one unique thing they often do is create micro-site/lookbooks for new collection launches. They often more of an experience or a story that a standard shopping journey. I believe this is a brilliant way to launch a new collection and create some hype around it.
Nike. Need I say any more...
Their are a couple of common themes between almost all of these designs, a simple layout with bold and clean typography and large amounts of whitespace that frame aspirational photography that makes you believe you can acheive your fitness goals. All of these designs are consistant with their brand guidelines and maintain a simply and easy to use layout and user journey, they just help guide you to the desire destination - the checkout. Through out the journey the customers dones't just buy a product, they need to buy into the brand and desire to belong and be part of their fitness or sport community.
"Respect the details. Master simplicity."