In 2021, Shopify released many new features on its platform but how does all of this innovation come together when it comes to building a new theme for your online store? This is a question that we’re going to clarify in today’s article, as we have brand new information that was released yesterday from Shopify Unite.
So if you’re looking to give your store a new Shopify design, but have some questions before you start about the latest updates, you’re in the right place.
Open Source Theme
‘Dawn’ is the first Shopify design open source theme. This includes all of the features shared within our previous article ‘Shopify Guide: Online Store 2.0’, but it’s also much more than that. It’s also a new reference for how to build fast and beautiful eCommerce experiences on the web. So, let’s take a look at how Shopify has curated this feature using four principles;
N0.1: Built for Modern Browsers -
It is estimated that 90% of visitors to Shopify stores are using an Evergreen browser. These browsers tend to automatically update to the latest version, which means that digital users have access to the latest features. So, the focus here is on the semantic market, with HTML and CSS to create functional experiences for 100% of browsers.
N0.2: Creative Visual Design -
Dawn's second principle focuses on creative visual design. Through the process of progressive enhancement, the design team has worked to create the best possible experience for your store’s customers, which is why we’re sure you already sell on Shopify. If you don't, perhaps this article will tell you why you should.
The focus here has been to improve the customer experience of ‘purchase flow’ for stores that sell on Shopify. This includes; collection-filtering, product variant pickers, price clarity and navigation.
N0.3: Maintainable Themes-
The third principle is to create lean and maintainable themes for any Shopify store so the core functionality and the APIs of the platform are constantly being reviewed and updated so that less code is required.
N0.4: Performance -
Last but not least is the core principle of performance. In the past feature functionality may have been supplemented for performance, but with ‘Dawn’ merchants now have access to the latest themes in Shopify design that are super fast by default.
Performance & Developer Tooling
Alongside the latest Shopify design - ‘Dawn’, the team have been building a bunch of new tools to make theme developers more productive. Shopify is releasing a full integration theme development and they have extended the Shopify CLI to enable fast iteration. This will give you powerful CI integration, better VS code feedback alongside many other capabilities.
It’s critical to drive higher sales and conversions. On average, if you improve the first page that the buyer sees by 10%, a 7% increase in conversion has been seen via Shopify, so first impressions matter.
Many factors go into building a fast store, and merchants are not alone in improving the performance of your store. Store rendering speed has increased x5 as Shopify stores are now operating on an engine called ‘storefront rendering engine’.
This engine creates a consistent experience for the customer every time they visit a store on the platform which has an updated Shopify design in use. If you're not already, has this article persuaded you to sell on Shopify? If you’re actively looking to work with a Shopify agency designer or developer to assist you with your business, we’d love to hear from you. Drop us an email to get started!